What Is A Trunk Show?
On April 21st (2007), the James Store is hosting its semi-annual Geiger trunk show at our store in Granville, Ohio. However, after thinking about it a little more, we realized, “maybe not everyone knows what a trunk show is.”
Here are a few trunk show definitions that Google provides & this is a great article that describes why brands like them. Here is another well written article from Wisegeek. And then, of course, this explanation couldn’t be complete without the Wikipedia entry on trunk shows.
In our case, a trunk show is an event where an apparel vendor (in this case Geiger of Austria) comes directly to the James Store to sell its merchandise. Customers ordering at this show not only receive access to a wide selection of merchandise– more than is typically available at the store– but also receive a nice discount off the retail price.
If you have any questions, please give us a call and we can give you more details.
You can also purchase Geiger clothing online in our online store.