In the early 1980s Heinz Consul and his wife Yvonne founded the fashion brand Vanilia focusing on feminine collections. Over the years the corporation has developed into a successful medium-sized family business.
Soon after its establishment, Vanilia became a key player of the Young Fashion scene within the German market. As time has progressed, the brand has matured and Vanilia’s collections now target women who have matured and possess a high-fashion and quality awareness.
Towards the end of the 1990’s, Vanilia attained a distinguished reputation for its innovative yarn-died checks. Its unique styles without a waistband – Jacky and Becky – are now more important to the international women’s pants market than ever before. In the new millennium the family business is building upon consistency and reliability. (The best proof of this is the son’s recent decision to follow in his parents’ footsteps.)
Vanilia remains an attractive brand for the constantly growing target group: the ambitious “Smart Women.”
This group defines itself through both status and assertiveness. They appreciate both the dependable fit and comfort, as well as the high quality of Vanilia apparel.
Yvonne Consul: “The market has recently turned around, which is extremely positive for us. The customers value high quality more than anything else. Today Made in Italy counts rather than low prices.”
Moreover, the significance of a brand name such as Vanilia is of utmost importance for Smart Women, and as long as the brand fulfills their expectations they are very true, lifelong customers.
Visit the Vanilia department of the James Store website to browse and purchase Vanilia apparel. Questions? Call us at 740-817-3649 or use our contact us form.
The James Store is hosting it’s 2nd annual Girls Night Out event at the store (124 E. Broadway, Granville) on November 13th.
View the event flyer here: Girls Night Out 2008 Flyer
There will be:
Stop in, enjoy the festivities, do some holiday shopping, create a James Store wish list, and have some fun.
One of the things we pride ourselves on at the James Store is our experience in, and selection of, great fitting pants and jeans for women. And on that note, we are proud to announce that we now carry Not Your Daughter’s Jeans (or “NYDJ,” for short.) If you have never heard of them, it is worth taking the time to find out more. These are the jeans that Oprah raved about.
Here is a little excerpt from the NYDJ About Us page:
Praised by celebrities and real women galore, Not Your Daughter’s Jeans is the most innovative product to hit fashion and beauty industries since control top pantyhose. Never has there been a product that empowered women to look and feel their best the way Not Your Daughter’s Jeans® does. Not Your Daughter’s Jeans addresses problem areas that women across all body types, ages and ethnicities have. They slim the often problematic lower abdomen, contour the hips and lift the butt without the feeling of being stuffed in binding, tight and uncomfortable material. Say goodbye love handles that spill over restricting waistlines and derriere-revealing low riders. These jeans are incredibly soft and will feel more like your favorite pair of sweatpants than your most flattering pants. The secret, their special “crisscross” front panel design and extra stretch in the rear has lead to rave reviews from curvaceous leading ladies Rachel Ray, Diane Sawyer and Elizabeth Hasselbeck.
NYDJ joins our existing brands, FDJ French Dressing and Vanilia, to offer a whole suite of options for finding that perfect pair (or pairs) of pants or jeans.
Stop in the store or give us a call to learn more. Vanilia and FDJ French Dressing are offered for sale in our online store; NYDJ is coming soon.
Until November 8th, if you purchase $50 in Vera Bradley merchandise, you will receive a free ticket to High School Musical 3 (in theaters October 24th.) Either stop into the store, or for those not located in Granville give us a call at 740-587-3061, to take advantage of this promotion from Vera Bradley.
The James Store is rapidly expanding its selection of Vera Bradley merchandise, and if you can not find what you are looking for, we are happy to place a special order.
