Soon after its establishment, Vanilia became a key player of the Young Fashion scene within the German market. As time has progressed, the brand has matured and Vanilia’s collections now target women who have matured and possess a high-fashion and quality awareness.

Towards the end of the 1990’s, Vanilia attained a distinguished reputation for its innovative yarn-died checks.  Its unique styles without a waistband – Jacky and Becky – are now more important to the international women’s pants market than ever before.  In the new millennium the family business is building upon consistency and reliability.  (The best proof of this is the son’s recent decision to follow in his parents’ footsteps.)

Vanilia remains an attractive brand for the constantly growing target group:  the ambitious “Smart Women.”
This group defines itself through both status and assertiveness. They appreciate both the dependable fit and comfort, as well as the high quality of Vanilia apparel.

Yvonne Consul: “The market has recently turned around, which is extremely positive for us. The customers value high quality more than anything else. Today Made in Italy counts rather than low prices.”

Moreover, the significance of a brand name such as Vanilia is of utmost importance for Smart Women, and as long as the brand fulfills their expectations they are very true, lifelong customers.

Visit the Vanilia department of the James Store website to browse and purchase Vanilia apparel.  Questions?  Call us at 740-817-3649 or use our contact us form.